Hello, I am Javier Rienda

Hello, I am Javier Rienda

Hello,
I am
Javier Rienda

I design things, manage teams, and keep projects moving from start to finish.

Born in Bilbao, Based in Shanghai.

Working globally.

I design things, manage teams,
and keep projects moving from start to finish.

Born in Bilbao, Based in Shanghai,

working globally.

ZEEKR GLOBAL DIGITAL MARKETING CAMPAIGN

ZEEKR GLOBAL DIGITAL

MARKETING CAMPAIGN

Ongoing global marketing campaign for Zeekr, a premium EV brand. Leading a team of 6 multimedia creatives in the creation and delivery of digital assets, motion graphics, and video content across multiple channels. The campaign emphasizes brand storytelling, visual consistency, and high-speed content production to support product launches and continuous communication in international markets.

Ongoing global marketing campaign for Zeekr, a premium EV brand. Leading a team of 6 multimedia creatives in the creation and delivery of digital assets, motion graphics, and video content across multiple channels. The campaign emphasizes brand storytelling, visual consistency, and high-speed content production to support product launches and continuous communication in international markets.

2024 - 2025

Creative Director

Project Manager

Lead Motion Designer

Adobe Photoshop

Adobe After Effects

Generative AI

DOE E-COMMERCE PLATFORM

DOE E-COMMERCE

PLATFORM

Designed, developed, and deployed a custom e-commerce platform for DOE, a streetwear brand based in Shanghai. The website integrates a minimalist visual language with seamless navigation and responsive design to reflect the brand’s urban aesthetic. Built with a focus on performance and user experience, the platform supports both local and international transactions, ensuring scalability and easy content management for the in-house team.

Designed, developed, and deployed a custom e-commerce platform for DOE, a streetwear brand based in Shanghai. The website integrates a minimalist visual language with seamless navigation and responsive design to reflect the brand’s urban aesthetic. Built with a focus on performance and user experience, the platform supports both local and international transactions, ensuring scalability and easy content management for the in-house team.

2023 - 2024

Product Designer

Web Developer

Figma

Shopify

WANGLAOJI GLOBAL TIKTOK CAMPAIGN

WANGLAOJI GLOBAL

CAMPAIGN

Led the global campaign for Wang Lao Ji, China’s most iconic herbal tea brand and a major player in the FMCG sector. The project spanned from initial creative direction through on-site video production, post-production editing, and the development of dynamic motion graphics. The campaign was crafted to reinforce the brand’s heritage while engaging a new generation of consumers across international markets through compelling visual storytelling and high-impact digital content.

Led the global campaign for Wang Lao Ji, China’s most iconic herbal tea brand and a major player in the FMCG sector. The project spanned from initial creative direction through on-site video production, post-production editing, and the development of dynamic motion graphics. The campaign was crafted to reinforce the brand’s heritage while engaging a new generation of consumers across international markets through compelling visual storytelling and high-impact digital content.

2022 - 2025

Creative Director

Lead Designer

Video Producer

Adobe Photoshop

Adobe After Effects

Davinci Resolve

ARTHROSCOPIC SURGERY SYSTEM

ARTHROSCOPIC

SURGERY

SYSTEM

Collaborated with Rejoin’s in-house engineers and medical experts to design and develop an arthroscopic surgery system from concept sketch to clinical use. The project involved user-centered research, ergonomic optimization, and iterative prototyping, ensuring functionality, safety, and ease of use in the operating room. A full-cycle industrial design process that transformed ideas on paper into a surgical tool ready for real-world application.

Collaborated with Rejoin’s in-house engineers and medical experts to design and develop an arthroscopic surgery system from concept sketch to clinical use. The project involved user-centered research, ergonomic optimization, and iterative prototyping, ensuring functionality, safety, and ease of use in the operating room. A full-cycle industrial design process that transformed ideas on paper into a surgical tool ready for real-world application.

2021 - 2022

Industrial Designer

Design Engineer

Solidworks

Keyshot

Concept Sketches: Early explorations to visualize form,

function, and user interaction.

Concept Sketches: Early explorations to visualize form, function, and user interaction.

First Iteration: Solidworks 3D model and design

refinement following concept validation.

First Iteration: Initial 3D model and design

refinement following concept validation.

Product Render: High-fidelity visual showcasing

colors, materials and finishes using Keyshot

Product Render: High-fidelity visual showcasing colors, materials and finishes using Keyshot

Production Ready-Design: Final design optimized for

manufacturing, assembly, and usability.


Production Ready-Design: Final design optimized for manufacturing, assembly, and usability.


LASTGRAB RESTAURANT BOOKING APP

LASTGRAB F&B

APP

Where everything started. Back in 2016, I worked on Lastgrab, a restaurant recommendation app created by a Swedish startup. It was my first real dive into digital product design, covering everything from user flows and wireframes to interface design. Working on this project became the foundation for how I understand and approach design today.

Where everything started. Back in 2016, I worked on Lastgrab, a restaurant recommendation app created by a Swedish startup. It was my first real dive into digital product design, covering everything from user flows and wireframes to interface design. Working on this project became the foundation for how I understand and approach design today.

2016

UX/UI Designer

Sketch

Balsamiq

Adobe Photoshop

Concept Sketches: Early explorations to visualize form,

function, and user interaction.

.Early Wireflow Sketches: Mapping User Navigation and Interface Structure

Early Wireflow Sketches: Mapping User Navigation

and Interface Structure

Wireframes: Visualizing screen-to-screen navigation

and interaction logic for core app functions

Wireframes: Visualizing screen-to-screen navigation and interaction logic for core app functions

Wireframes: Visualizing screen-to-screen navigation

and interaction logic for core app functions

High-Fidelity Mockup: Screen designs showcasing

the visual identity, interaction patterns,

and overall user experience.

High-Fidelity Mockup: Screen designs showcasing the visual identity, interaction patterns, and overall user experience.

High-Fidelity Mockup: Screen designs showcasing

the visual identity, interaction patterns,

and overall user experience.

Scenario Mockup: Bridging design and everyday

use through real-world interaction.


Scenario Mockup: Bridging design and everyday use through real-world interaction.

Scenario Mockup: Bridging design and everyday

use through real-world interaction.


A Bit About Me

A Bit About Me

A Bit About Me

My Education

My Education

Project Management
Professional PMP®

Industrial Design and

Product Development

Engineering

Project

Management

Institute

Project Management

Institute

Polytechnic University

of Catalonia

Barcelonatech

Postgraduate in Business

Internationalization

Postgraduate in Business

Internationalization

University of the

Basque Country

University of the

Basque Country

Polytechnic University

of Catalonia

Barcelonatech

Industrial Design and Product

Development Engineering

Industrial Design and

Product Development

Engineering

Industrial Design and Product

Development Engineering

Polytechnic University

of Catalonia

Barcelonatech

Polytechnic University

of Catalonia

Barcelonatech

Polytechnic University

of Catalonia

Barcelonatech

My Experience

My Experience

Design Director

SOCIALYDIA

Design Director

SOCIALYDIA

Shanghai, China

June 2022 - Now

Shanghai, China

June 2022 - Now

Shanghai, China

June 2022 - Now

Industrial Designer

WILDESIGN

Industrial Designer

WILDESIGN

Shanghai, China

January 2021 - May 2022

Shanghai, China

January 2021 - May 2022

Shanghai, China

Jan. 2021 - May 2022

Market Research

Analyst

EMBASSY OF SPAIN

Market Research

Analyst

EMBASSY OF SPAIN

Shanghai, China

January 2020 - December 2020

Shanghai, China

January 2020 - December 2020

Shanghai, China

Jan. 2020 - Dec. 2020

Industrial Designer

FREELANCE

Industrial Designer

FREELANCE

Barcelona, Spain

May 2017 - December 2019

Barcelona, Spain

May 2017 - December 2019

Barcelona, Spain

May 2017 - Dec. 2019

Interested in collaborating or learning more?

Feel free to get in touch




Interested in collaborating or learning more?

Feel free to get in touch




Wechat: +86 16601801175

javierrienda@gmail.com


Wechat: +86 16601801175

javierrienda@gmail.com


Wechat: +86 16601801175

javierrienda@gmail.com


Work displayed here includes collaborations with various teams and clients. All content is used respectfully for showcasing professional experience.

Work displayed here includes collaborations with various teams and clients. All content is used respectfully for showcasing professional experience.