Hello, I am Javier Rienda
Hello, I am Javier Rienda
Hello,
I am Javier Rienda
I design things, manage teams, and keep projects moving from start to finish.
Born in Bilbao, Based in Shanghai.
Working globally.
I design things, manage teams,
and keep projects moving from start to finish.
Born in Bilbao, Based in Shanghai,
working globally.
ZEEKR GLOBAL DIGITAL MARKETING CAMPAIGN
ZEEKR GLOBAL DIGITAL
MARKETING CAMPAIGN
Ongoing global marketing campaign for Zeekr, a premium EV brand. Leading a team of 6 multimedia creatives in the creation and delivery of digital assets, motion graphics, and video content across multiple channels. The campaign emphasizes brand storytelling, visual consistency, and high-speed content production to support product launches and continuous communication in international markets.
Ongoing global marketing campaign for Zeekr, a premium EV brand. Leading a team of 6 multimedia creatives in the creation and delivery of digital assets, motion graphics, and video content across multiple channels. The campaign emphasizes brand storytelling, visual consistency, and high-speed content production to support product launches and continuous communication in international markets.
2024 - 2025
Creative Director
Project Manager
Lead Motion Designer
Adobe Photoshop
Adobe After Effects
Generative AI
DOE E-COMMERCE PLATFORM
DOE E-COMMERCE
PLATFORM
Designed, developed, and deployed a custom e-commerce platform for DOE, a streetwear brand based in Shanghai. The website integrates a minimalist visual language with seamless navigation and responsive design to reflect the brand’s urban aesthetic. Built with a focus on performance and user experience, the platform supports both local and international transactions, ensuring scalability and easy content management for the in-house team.
Designed, developed, and deployed a custom e-commerce platform for DOE, a streetwear brand based in Shanghai. The website integrates a minimalist visual language with seamless navigation and responsive design to reflect the brand’s urban aesthetic. Built with a focus on performance and user experience, the platform supports both local and international transactions, ensuring scalability and easy content management for the in-house team.
2023 - 2024
Product Designer
Web Developer
Figma
Shopify
WANGLAOJI GLOBAL TIKTOK CAMPAIGN
WANGLAOJI GLOBAL
CAMPAIGN
Led the global campaign for Wang Lao Ji, China’s most iconic herbal tea brand and a major player in the FMCG sector. The project spanned from initial creative direction through on-site video production, post-production editing, and the development of dynamic motion graphics. The campaign was crafted to reinforce the brand’s heritage while engaging a new generation of consumers across international markets through compelling visual storytelling and high-impact digital content.
Led the global campaign for Wang Lao Ji, China’s most iconic herbal tea brand and a major player in the FMCG sector. The project spanned from initial creative direction through on-site video production, post-production editing, and the development of dynamic motion graphics. The campaign was crafted to reinforce the brand’s heritage while engaging a new generation of consumers across international markets through compelling visual storytelling and high-impact digital content.
2022 - 2025
Creative Director
Lead Designer
Video Producer
Adobe Photoshop
Adobe After Effects
Davinci Resolve
ARTHROSCOPIC SURGERY SYSTEM
ARTHROSCOPIC
SURGERY
SYSTEM
Collaborated with Rejoin’s in-house engineers and medical experts to design and develop an arthroscopic surgery system from concept sketch to clinical use. The project involved user-centered research, ergonomic optimization, and iterative prototyping, ensuring functionality, safety, and ease of use in the operating room. A full-cycle industrial design process that transformed ideas on paper into a surgical tool ready for real-world application.
Collaborated with Rejoin’s in-house engineers and medical experts to design and develop an arthroscopic surgery system from concept sketch to clinical use. The project involved user-centered research, ergonomic optimization, and iterative prototyping, ensuring functionality, safety, and ease of use in the operating room. A full-cycle industrial design process that transformed ideas on paper into a surgical tool ready for real-world application.
2021 - 2022
Industrial Designer
Design Engineer
Solidworks
Keyshot
Concept Sketches: Early explorations to visualize form,
function, and user interaction.
Concept Sketches: Early explorations to visualize form, function, and user interaction.
First Iteration: Solidworks 3D model and design
refinement following concept validation.
First Iteration: Initial 3D model and design
refinement following concept validation.
Product Render: High-fidelity visual showcasing
colors, materials and finishes using Keyshot
Product Render: High-fidelity visual showcasing colors, materials and finishes using Keyshot
Production Ready-Design: Final design optimized for
manufacturing, assembly, and usability.
Production Ready-Design: Final design optimized for manufacturing, assembly, and usability.
LASTGRAB RESTAURANT BOOKING APP
LASTGRAB F&B
APP
Where everything started. Back in 2016, I worked on Lastgrab, a restaurant recommendation app created by a Swedish startup. It was my first real dive into digital product design, covering everything from user flows and wireframes to interface design. Working on this project became the foundation for how I understand and approach design today.
Where everything started. Back in 2016, I worked on Lastgrab, a restaurant recommendation app created by a Swedish startup. It was my first real dive into digital product design, covering everything from user flows and wireframes to interface design. Working on this project became the foundation for how I understand and approach design today.
2016
UX/UI Designer
Sketch
Balsamiq
Adobe Photoshop
Concept Sketches: Early explorations to visualize form,
function, and user interaction.
.Early Wireflow Sketches: Mapping User Navigation and Interface Structure
Early Wireflow Sketches: Mapping User Navigation
and Interface Structure
Wireframes: Visualizing screen-to-screen navigation
and interaction logic for core app functions
Wireframes: Visualizing screen-to-screen navigation and interaction logic for core app functions
Wireframes: Visualizing screen-to-screen navigation
and interaction logic for core app functions
High-Fidelity Mockup: Screen designs showcasing
the visual identity, interaction patterns,
and overall user experience.
High-Fidelity Mockup: Screen designs showcasing the visual identity, interaction patterns, and overall user experience.
High-Fidelity Mockup: Screen designs showcasing
the visual identity, interaction patterns,
and overall user experience.
Scenario Mockup: Bridging design and everyday
use through real-world interaction.
Scenario Mockup: Bridging design and everyday use through real-world interaction.
Scenario Mockup: Bridging design and everyday
use through real-world interaction.
A Bit About Me
A Bit About Me
A Bit About Me
My Education
My Education
Project Management
Professional PMP®
Industrial Design and
Product Development
Engineering
Project
Management
Institute
Project Management
Institute
Polytechnic University
of Catalonia
Barcelonatech
Postgraduate in Business
Internationalization
Postgraduate in Business
Internationalization
University of the
Basque Country
University of the
Basque Country
Polytechnic University
of Catalonia
Barcelonatech
Industrial Design and Product
Development Engineering
Industrial Design and
Product Development
Engineering
Industrial Design and Product
Development Engineering
Polytechnic University
of Catalonia
Barcelonatech
Polytechnic University
of Catalonia
Barcelonatech
Polytechnic University
of Catalonia
Barcelonatech
My Experience
My Experience
Design Director
SOCIALYDIA
Design Director
SOCIALYDIA
Shanghai, China
June 2022 - Now
Shanghai, China
June 2022 - Now
Shanghai, China
June 2022 - Now
Industrial Designer
WILDESIGN
Industrial Designer
WILDESIGN
Shanghai, China
January 2021 - May 2022
Shanghai, China
January 2021 - May 2022
Shanghai, China
Jan. 2021 - May 2022
Market Research
Analyst
EMBASSY OF SPAIN
Market Research
Analyst
EMBASSY OF SPAIN
Shanghai, China
January 2020 - December 2020
Shanghai, China
January 2020 - December 2020
Shanghai, China
Jan. 2020 - Dec. 2020
Industrial Designer
FREELANCE
Industrial Designer
FREELANCE
Barcelona, Spain
May 2017 - December 2019
Barcelona, Spain
May 2017 - December 2019
Barcelona, Spain
May 2017 - Dec. 2019
Interested in collaborating or learning more?
Feel free to get in touch
Interested in collaborating or learning more?
Feel free to get in touch
Wechat: +86 16601801175
javierrienda@gmail.com
Wechat: +86 16601801175
javierrienda@gmail.com
Wechat: +86 16601801175
javierrienda@gmail.com
Work displayed here includes collaborations with various teams and clients. All content is used respectfully for showcasing professional experience.
Work displayed here includes collaborations with various teams and clients. All content is used respectfully for showcasing professional experience.